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>> Data entry: Mar 2014 
Fragmentation
Interactive installation 
Feb  2014
 
  • Exhibition: 14 Mar - 14 Apr 2014. Art palace, Cairo opera house, Egypt.
  • Hardware: CCD Camera, projector.
  • Software: CCD Camera controller. 
  • Medium: Hand-made fabric composition
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© Diaa Ahmedien. Composition of hand-made fragmented weaves.

The fragmentation technique shaped the restructuring of human associations. The essence of automation technology is fundamentally different; it integrates and decentralizes deeply, in contrast to the machine's fragmentary, centralizing, and superficial patterning of human relationships. All mediums have vanished; there are no effects from anything, not even ourselves, and nothing exists except for the rest of humanity.

The installation entitled "Fragmentation" made a visual comparison between traditional and technological mediums. The old fabric symbolized our traditional image, a time when people would record themselves in a self-portrait using traditional paintings. However, today's technology offers a variety of media that we use to document and record our memories. Therefore, our self-portrait disappeared, and our electronic image appeared instead. Despite all the benefits of our electronic images, they unfortunately lead to a conflicting outcome where our identity is fragmented into pixels and the old fabric becomes empty. It doesn't matter who stands in front of the old fabric; anyone can reflect on it. There is no personality, there is no originality, and there is no identity. Every one of us became just a reflection of the media itself, not a reflection of ourselves, and as a result, our identities could disappear.

As McLuhan emphasized, in a culture like ours, which is accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded of that. In operational and practical terms, the medium is the message. The personal and social consequences of any medium—that is, of any extension of us—result from the new scale that is introduced into our affairs by each extension of ourselves or by any new technology" >>(McLuhan, 1966).

DOCUMENTATIONS

© 2014 | Diaa Ahmed Mohamed Ahmedien | All rights reserved

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